Trump Is the Wrong Target for Climate Activists

[ Originally published on this site as post ]

Patagonia, the outdoor sportswear company, made a bold business decision last week: They threatened to sue Donald Trump. “The President Stole Your Land,” the company declared on its website, an angry rebuke of Trump’s decision to shrink two national monuments in Utah. The removal of federal environmental protections for much of Bears Ears and Grand Staircase-Escalante National Monuments is “the largest elimination of protected land in American history” and “illegal,” the site read. “Tell the Administration that they don’t have the authority to take these lands away from you.”

The company’s sales reportedly skyrocketed. According to GQ, Patagonia gear sold by non-Patagonia retailers sold six times faster than normal on the day after the announcement; for the next two days, sales were five times higher than