Help Wanted—Female

[ Originally published on this site as post ]

Fifty years ago, on August 30, 1967, a group of protesters formed a picket line at The New York Times’s classified advertisements office at 1457 Broadway. Wearing suffrage-era costumes to suggest that the newspaper was behind the times, the women carried signs that said “I didn’t get my job from the Times” and “Women can think as well as type.” Their demand was that the paper end the practice of dividing job advertisements into “male” and “female” categories, a practice that produced starkly different offerings. Contrast this ad:

“Help-Wanted—Male: Airline opportunities. The aviation industry is one of the fastest growing in the world. United Airlines, as usual, is setting the pace. The reason for our leadership is the quality of the