On Tuesday evening, Twitter announced that it is experimenting with doubling the length of tweets, allowing users to post up to 280 characters per message.
To start, the feature will only be available to a random set of users on the service. But if adopted by the platform as a whole, the change will constitute one of the most fundamental changes to Twitter’s core product in years.
“This is a small change, but a big move for us,” said Jack Dorsey, Twitter’s chief executive officer, in one of the first super-sized tweets. “140 was an arbitrary choice based on the 160 character SMS limit.”
Biz Stone, who co-founded the company and returned to it full-time earlier this year, provided more context in another